NPR Audience Aging Out

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As we reported several months back, NPR is worried that its audience is getting older and is not being replaced with younger listeners.

According to an article in the Washington Post, this is a major concern for NPR leadership. The network is trying to find new ways to reach new audiences, where they are, which is not on traditional radio.

Of course this is a problem faced by most traditional, legacy media outlets, so we thought you’d want to know.