How headline writing has changed.
There was a time when headlines were short, punchy, to the point.
Ford to New York: Drop Dead
…are a few examples of headlines of the past that come to mind. On the internet, there is space to go long with a headline and there is an incentive to be descriptive and more of a tease.
This headline from Politico caught the eye the morning after President Biden’s speech to Congress:
Biden Just Gave the Most Ideologically Ambitious Speech of Any Democratic President in Generations
Is there anything else you would like to tell us, dear headline writer? How about:
Biden Just Gave the Most Ideologically Ambitious Speech of Any Democratic President in Generations While Wearing a Blue Suit, White Shirt and Pale Blue Tie As a Pandemic Continues to Grip the Country He Leads as President