Good news and a continuing vexing problem revealed in a new report from the American Press Institute.
The good news is, the generation of news consumers brought up on the Internet is very interested in what people in the news business consider hard news. The study shows the average millennial follows four to five hard news stories at a time, but they prefer to do it on their own using a variety of methods.
Instead of turning on the nightly news or reading a morning paper, this group of news consumers seeks out its own sources – which may or may not include traditional news media.
So the continuing challenging problem for news industry leaders is; how to make your news organization a “go to” source on the pathway to good information?