News 8 to Expand Mornings

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Word on Elm St. is; News 8 in New Haven plans to add an hour of local news beginning at 9a.m. sometime next month.

The change will move CT Style back to its original 12:30p.m. slot following the noon newscast. Observers familiar with the broadcasting industry say the change is a smart business move because it creates additional local commercial inventory(during the 9a.m. hour) at minimal cost. Additional research confirms that reducing costs while increasing revenue consistently results in higher profits.

From a programming perspective, the additional morning local news hour allows WTNH to extend its daily “Good Morning” brand.

Other scheduling changes may be announced in the near future as the station seeks to strengthen its position in the market.