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We’ve done a few stories in recent months about CBS This Morning and it’s not just because Gayle King works there. They seem to be doing something different and according to the ratings, it seems to be working.

CBS’s morning show, while still in third place, is gaining viewers while the morning shows at ABC and NBC are losing viewers. This might be due in part to CBS’s decision to make their morning program a destination for people looking for real news, less entertainment, fewer contests, gimmicks and skits.

The numbers suggest there is an audience for straight news and that audience is finding CBS. Not saying it’s good or bad, it just is. And it further suggests that there is always at least a niche audience looking for solid information on current events and the audience is big enough to attract advertisers and to turn a profit.