Licht Leaving

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It shouldn’t be that hard, but apparently it is.

Connecticut native and recent CEO of CNN Chris Licht has lost his job after about one year.

The decision was announced Wednesday morning a week after an unflattering behind the scenes profile was published by The Atlantic and after a year of drifting and mis-steps.

Why do we say it shouldn’t be that hard to run CNN? Here are some pointers for the next CEO:

  1. CNN has a legacy – stay true to that legacy.
  2. CNN has a brand promise – deliver on the promise.
  3. Do nothing to detract from the legacy or the brand promise.
  4. Do everything possible to build on the legacy and the brand promise.

Reminder: The legacy and the brand promise are rooted in delivering news in a complete and fair manner. There is nothing about ratings in either the legacy or the promise.

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