A Concern for News Associations

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From CTNewsJunkie:

HARTFORD, CT — The Connecticut Broadcasters Association and the Connecticut Daily Newspaper Association are lobbying against legislation that seeks to target “online platforms” with reporting requirements for political advertising.

In an open letter to the General Administration and Elections Committee, which forwarded HB 7329 to the House on April 1 by a 12-3 vote, the news associations said the requirements in the bill would “create costly administrative burdens” and would act like a “hidden tax” on news organizations.

At the minimum, the bill would require them to create a single page website displaying all of their election ads, requests for advertising, and rates.

“The bill proposes to require reporting for requests for advertising, as well as actual transactions,” the associations wrote in their letter. “The number of requests for advertising for any entity that don’t come to fruition could number in the hundreds, if not thousands, making the reporting of those requests impractical and unrealistic.”

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