Follow up now on a story we told you about in the summer…
Scripps is reducing the number of anchors it employs and investing instead in reporters. The experiment is most evident in Baltimore where WMAR, a Scripps station, debuted an anchorless newscast in August.
The company has decided that the audience wants news whenever and wherever it chooses and that anchors are a relic of appointment television – which either no longer exists or is fading.
Poynter published this analysis of the trend and how it’s going in Baltimore.
